Global cruise brand Royal Caribbean International was voted 'Gold Winner' of Reader's Digest 2014 Trusted Brands survey for 'Cruises' in Singapore, the first time this award category was introduced.
Winners of the Reader's Digest Trusted Brands awards are regarded as consumers' first choice for their trustworthiness and commitment to quality, value, innovation, social responsibility and satisfying consumers' everyday needs. The results are based entirely on consumer voting among some 1,500 respondents in Singapore.
With 21 ships sailing in 72 countries on six continents including Asia, Alaska and Europe, Royal Caribbean is renowned for its wide range of innovative industry-first activities and amenities for guests of all ages spanning the Royal Promenade, ice skating rink and DreamWorks Entertainment on its Mariner of the Seas and Voyager of the Seas in Asia, to the Zip Line, AquaTheater and Central Park on the world's largest Oasis of the Seas and Allure of the Seas in the Caribbean. Most importantly, guests are treated to the brand's hallmark friendly, engaging and personal Gold Anchor Service.
Nicole Lai, Marketing Manager, Singapore of Royal Caribbean Cruises Ltd. who received the award said, "Winning this prestigious award is the ultimate seal of consumer approval for Royal Caribbean, which has been consistently delivering the 'Wow' with its groundbreaking features and high service standards and value to thousands of Singaporean guests every year. We thank Reader's Digest readers and our customers for their strong support, as Royal Caribbean hopes to continue winning the trust and hearts of more vacationers here and across Asia with its innovative style of cruising that many have come to love and exciting new ships like the Quantum Class that keep redefining the cruising experience for everyone."