New Delhi, April 14, 2015: TIRUN Travel Marketing, the exclusive India Representative for Royal Caribbean Cruises Ltd, is one of the key participants in the Great Indian Travel Festival (GITF) powered by Google. Spread over nine exciting days between 18th and 26th April 2015, the festival offers users a single destination to plan their summer holidays for all kinds of budgets and experiences. The Home Screen of the festival property will feature 'Cruising' as a destination unto itself and TIRUN has secured complete ownership of the cruise destination page for the three brands in its portfolio: Royal Caribbean International, celebrity Cruises and Azamara Club Cruises.
The ownership of the cruise destination page allows TIRUN to feature all three cruise brands and showcases their content, deals and logos on the page. TIRUN will also run a full-day contest on the home page, along with a contest page on one of the nine days. The festival is expected to draw over 3 million unique visitors on the site along with 1 million visits generated by the title and associate sponsors. Google will also be promoting the GITF Festival and its various properties through all social handles. This will result in tremendous visibility for cruising as a destination as well as repeat exposure for the portfolio of all three brands handled by TIRUN Travel Marketing.
Speaking on its participation, Mrs Ratna Chadha, Chief Executive, TIRUN Travel Marketing said, "We have been pioneers in enhancing customer salience about cruise holidays in the country. Through this festival and our ownership of the 'Cruise' destination page, we are further fostering our market leadership position in the domain. We will be able to reach out to an even wider customer base and better showcase why they should consider taking a cruise holiday this summer."
The Great Indian Travel Festival powered by Google is the biggest culmination of destinations and deals on a singular Indian platform. It will offer users the chance to have direct conversations with brands and get access to their most competitive offers for the upcoming season. Some of the biggest travel brands in the country are participating in the festival to reinforce their brand messaging, capitalise on search query growth, attract relevant traffic to customised offerings and foster an emotional connect with consumers by directing them to the most attractive destinations, deals and prices.